Glenn Soco joined the family business after graduating with an industrial engineering degree from the University of San Carlos. He was born and raised in Cebu. He managed several of these businesses for some time but yearned to begin an enterprise on his own.
In 1996, with one partner and Peso 90,000 as capital from his personal savings, he opened the first Coffee Dream outlet near the Ayala Center Cebu cinemas. His affordable product selections first appealed to the middle and lower income markets. Now, Coffee Dream’s regular customers represent a cross-section of society, including professionals, students, retirees, families, and artists.
As President & General Manager of Coffee Dream, Mr. Soco is determined to make his mark in the market. In fact, his mission is to make Coffee Dream a national brand and he is optimistic that he is positioned to achieve this goal. With only three tables and a few chairs at the time when he served his first cup of coffee, he now heads a chain of 14 company-owned stores and 6 franchised outlets.
In a span of less than 10 years, Coffee Dream has grown into 20 outlets nation-wide. Through his expertise in business development and marketing, Mr Soco intends to dominate the Visayas and Mindanao market and to help revive the Filipino coffee industry. Soco envisions coffee drinking to become intrinsic to the Filipino lifestyle. He hopes to open 10 more outlets this year and to be the leading Filipino-owned coffee shop chain nationwide in three years.