Frasers Hospitality Pte Ltd (Frasers) has evolved to be one of the top brands among service dapartment operators globally and has become the preferred choice of accommodation formany international travelers, expats and their families. Frasers is a part of the 135 year old Singapore based conglomerate, Fraser & Neave with diverse business verticals in food& beverage, property, printing & retail etc.
BLAZE TO BRILLIANCE
Frasers takes inspiration from the entrepreneurial instincts of the founders — John Frasers and David Chalmers Neave. Frasers also captures the group’s business ethos.
It caters to the needs of diverse travellers planning for an extended stay. The company has ventured intothe creation of an unmatched range of innovative, enhanced bespoke service offerings so that the guests can experience a gratifying and hassle-freestay. The services are customized to the specificneeds of its guests.
Their impetus towards attaining excellence has led them to expand their global footprint in North Asia with its first Gold-Standard serviced residence in Japan.
Frasers provides fully equipped service residences that are completely furnished with kitchen and laundry facilities. The idea is to offer Gold Standard for serviced residences. Guests can enjoy a widerange of high-end hotel services such as daily orweekly housekeeping, 24-hour reception andconcierge, high-speed internet at all their properties, and business services. Its outstanding reputation for excellence has attracted an extremely loyal clientele that dividesevenly between Asia-Pacific, Europe, Australia, Middle East and the Americas.
ENGAGEMENT THAT ENTHRALS
Frasers recognizes the importance of managing its corporate brand and identity. As a key component within its corporate strategy, the Frasers brand has become the central organizing principle within the organization, guiding every decision and action. The Frasers brand has been highlighted through consistent messages and communication in the advertisements, promotions, direct mailers, press/public relations, sponsorship programs, strategic alliances and the website. The company tries to look beyondthe current and provide innovative solutions that often surpass the guests’ expectations. In providingthese offerings, it has succeeded in achieving a new milestone in the serviced apartment industry.
Frasers’ outstanding properties benefit from their prime locations in key cities such as London, Paris, Glasgow, Singapore, Seoul, Manila, Bangkok,Tokyo, Sydney, Beijing, Shanghai, Nanjing, Hanoi and Shenzhen, which have provided them with significant competitive advantage in the local and global market place. Frasers’ properties are strategically located in each city to reduce unnecessary time spent commuting to work, with easy access to local attractions and amenities such as shopping, dining and entertainment. Its obsession forexcellence has resulted in outstanding customersatisfaction, innovative lifestyle offerings and increased customer preference through acustomer-oriented culture with a combination of co-operation, communication and commitment.
In addition to state-of-the-art meeting and conference facilities, an extensive range of leisureand lifestyle facilities such as fully equipped gymnasiums with steam and sauna rooms, swimming pool, restaurant, residents’ lounge, children’s playroom are available to support thework-life balance needs of its residents. Breakfast, daily housekeeping, room service and 24-hour concierge and security are also available.
Today their presence can be seen in Australia, Bahrain, China, France, Hungary, India, Indonesia, Japan,Korea, Malaysia, Philippines, Qatar,Singapore, Thailand, Turkey, United ArabEmirates, United Kingdom, Vietnam,Germany(2014) and Saudi Arabia (2015).
Their current portfolio stands at 83 properties in 44 key gateway cities andmore than 14,000 apartments includingthose in pipeline
2012: World Travel Awards – BestServiced Apartment brand in the World
In five years they expanded their footprints with opening 37 new properties