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All That Jazz is India’s first multi-brand retail outlet that houses premium brands in the category of perfumes, watches, sunglasses, apparels, footwear, accessories and jewellery. Fast becoming the one-stop solution for all international brands,All That Jazz (ATJ) is a unique concept that ushers in the expe rience of luxury buying at your place.

A brainchild of Jasgroup, which is into hospitality, automobiles, construction, retail and distribution, All That Jazz is its stupendous foray into multi-brand format, without compromising on the brand equity of Exclusive Brand Outlets (EBOs). Today, the company has 6 Multi Brand Outlets (MBOs) with large retail format concept and 30 EBOs. The journey of ATJ began with a retail and distribution of Reebok, through which the company added 22 stores in Orissa, and then began on adding Levis Signature with 6 stores, Levis with 7 stores, Puma with 4 stores and Benetton with 4 stores. The driving force behind the brand is Mr. Shamsher Singh Hura, the Managing Director of the group.

All That Jazz(ATJ) is a pioneer behind introducing international brands in the region of Jharkhand, Orissa, Bihar, Chhattisgarh, Patna. The brand is among the firsts behind taking designer sunglasses, such as Prada, Bvlgari, and Gucci into tier-II cities of the country. Also, it has introduced various brands to the region like Jack and Jones, Nautica, Gant , Superdry , Quiksilver, Guess , CKJ, Veromoda, Only, Forever New , Roxy, Kazo , Swarovski, Gitanjali , ATJ became the first SIS in the country for Caterpillar, great honour considering ATJ is based in Orissa and getting brand before Mumbai Delhi or Bangalore was a great tribute to the concept of ATJ and confidence the other brands bestowed on it. Standing true to its tagline Experience the difference, ATJ offers unique services like nanny to take care when you are with your kids shopping, welcoming each guests with complementary refreshments like mineral water, coffee and tea by café coffee day!

1. India’s first experiential retail store in multi brand format.
2. A brainchild of Jasgroup.

1. The company has 6 Multi Brand Outlets (MBOs) with large retail format concept and 30 EBOs.
2. The company targets the group of people between 16 and 35 years of age.

The brand reaches its target audiences with a strong message that it is dedicated to the spirit of youth in the country. It salutes that spirit of youth as they are risk takers, innovative and creative minds, who dare to think beyond the obvious. It fulfils their urge to experience something different each day of their life. Making the optimum use of the social media platforms, the company targets the group of people between 16 and 35 years of age. As the young brigade is instrumental behind bringing in the retail revolution, ATJ targets them and rides on this wave in the country. Besides, the company uses Below-The-Line (BTL) activities, such as campus activation, billboards and contests. Above all, the selection and presentation of brands gives it a cutting edge over its competitors.

Differentiating from its competitors, ATJ is a perfect blend of the finest hospitality experience with its retail platforms. It successfully creates a heaven for all shopaholics by treating them as guests, rather than buyers, and pampering them. Having an amalgamation of brands that are unique and cater to the aspiration needs of youth, who are value conscious rather than price conscious, have made ATJ a brand to reckon with. Mastering the franchisee and distributor model for both Puma and Levis in the state of Odisha, ATJ plans to foray in the state capitals in eastern India, such as Ranchi, Raipur, Bangalore , Patna, Calcutta, and from there on, rule the Indian territory.

With the unique and distinguished concept, the brand has earned the trust of lakhs of patrons, while walking on the path of fulfilling their aspirations. This unique positioning as the retail spa has helped it gain a considerable share in Odisha market. Going aggressive with its expansion plans, the brand strives to make its presence felt not only in Eastern India but the entire country.

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