Entertaining audience since years, Sony Entertainment Television (SET) is a Hindi-language based general entertainment television channel owned by Multi Screen Media Pvt. Ltd (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment. MSM’s family of channels in India include SAB TV, Sony MAX, Sony Aath, Sony PIX, Sony Pal, AXN, Animax and Sony Music.
- Sony Entertainment Television (SET) is a Hindi-language based general entertainment television channel owned by Multi Screen Media Pvt. Ltd
- SET reaches more than 42 million households in India
- SET infl uences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian diaspora worldwide
BLAZE TO BRILLIANCE
Since its launch in October 1995, SET has created significant marquee properties through an impressive line-up of programmes ranging from the light-hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, SET reaches more than 42 million households in India.
SET’s programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood and live events. Some of its most successful programmes till date include Boogie Woogie, Kaun Banega Crorepati (reality game show), Bigg Boss (reality show), C.I.D. (crime on), Comedy Circus, Amber Dhara, Anamika, Jassi Jaissi Koi Nahin, 10 Ka Dum, Heena (drama), Kkusum (drama), Kutumb (drama), Aahat (horror show), Baat Hamari Pakki Hai (drama), Saas Bina Sasural (sitcom), Kuch Toh Log Kahenge , Kehta Hai Dil Jee Le Zara, Kya Huaa Tera Vaada (drama) and Bade Achhe Lagte Hain (drama).
ENGAGEMENT THAT ENTHRALS
Sony Entertainment Television (SET) is a part of the network of channels distributed by TheOneAlliance, a joint venture between Multi Screen Media Pvt. Ltd and Discovery Communications India. In terms of average prime time TVR, Sony Entertainment Television had three shows among the top 10 non-fiction programs in 2011 while Zee TV and STAR Plus had two shows each.
The channel is also available in HD on DishTV, Tata Sky, Videocon d2h, Airtel digital TV, Hathway and Fastway Cable. Multi Screen Media, the Indian arm of global entertainment giant Sony, is undertaking an aggressive expansion, including launch of new channels and possible acquisitions in regional language segment and new shows, to be among the top players in the country.
Sony Entertainment Television has been awarded with the ‘Best Entertainment Channel’ award many times in a row. Additionally, SET is available in the United States, the United Kingdom, Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia. In totality, SET influences over 300 million viewers in the Indian sub-continent, West Asia and South Asian Diaspora worldwide.