Editorial December 2014


It gives me immense pleasure to present here India’s 100 Most Valuable Brands. Each of these brands has a fascinating story behind it, a story of dreams, a story of struggle and overcoming all odds, a story of an indomitable spirit of entrepreneurship and a story of futuristic planning. Without these elements, the story of the most valuable brands won’t be complete. We have tried to retell these stories behind these brands while peeping into the future to see the new milestones these brands could achieve a few years from now.

They say Rome was not built in a day. So weren’t these big brands. They have a history of struggle and it took decades of perseverance in carving out a niche for themselves in the market and, more importantly, in the mind of the consumers. Winning the consumers’ trust is not easy. And once you have won it, you are constantly faced with the challenge of living up to their expectations. These brands that we have listed here have won the trust of the consumers, and also several accolades down the decades. For decades, many of these brands have been an indispensable part of our lives. These brands have withstood the test of time.

There was a time not very long ago when doing business in India was not easy. And satisfying the consumers was still harder because cash did not flow in abundance and every penny meant a lot. People looked for value-for-money propositions in every product they bought and every service they subscribed to. It was in those trying times that these brands held their ground. Liberalisation and globalisation came with their own sets of challenges. Suddenly there was a lot more competition, a lot more choice available to the consumer and a lot more cash at the consumers’ disposal to spend on products and services. There was a lot more aggression in advertising and new players tried everything to position themselves in a fresh market. The existing players had to completely reinvent themselves to face this challenge. Those, who did, survived; those, who couldn’t, were relegated to the margins. A new age had begun with new rules of the game.

Our list of the 100 Most Valuable Brands comprise the ones who have survived these ups and downs over the decades and are growing stronger with every passing day. The selection has been comprehensive and rigorous. I am sure you will enjoy reading about these brands, their journey, trials and victories. I would rest my pen here. Wish you all the merriest Christmas and a great start to 2015 in advance. Happy reading!

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