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India’s Fastest Growing Brands 2016

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World Consulting & Research Corporation (WCRC) is Asia’s leading multi-dimensional consulting & media company with belief in its core values of innovation and intelligence which, in turn, create brand values. WCRC is in the business of Brand Architecture, Research, Media Publication, Entertainment, Image Consulting, Advertising and Engineering & Technology. We are a 360-degree consulting & media company that concentrates on creating greater brand value through innovations and intelligence.
Creating waves in the world of brands and branding. The Fast 50 Brand Awards has been conceptualized by WCRC to honor brand excellence amongst the best of brands in the country. It is the most cognized listing of the 50 fastest growing brands that have played a significant role and have unambiguously unveiled themselves as the proliferators and game changers.
The Fast 50 Brand Awards represent the fastest growing brands that the world of branding has to offer signifying the success of the winning brands and the pursuit of brand excellence. It is a testimony of the brand’s success and an endorsement of being with the best and acknowledgement of the brand’s value, strength and character.
The fastest growing brands are acknowledged for their achievements and recognized as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognized on a prominent and far-reaching scale.

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JURY
Tista Sen
NCD and Senior Vice President,
J.Walter ThompsonSoumitra Karnik
NCD Dentsu, IndiaAtul Sharma
COO, Genesis Burson MarstellerArun Iyer
CCO,Lowe Lintas IndiaAshish Jalan
Director and CEO, Concept Public Relations India Ltd.Bobby Pawar
Director and CCO, Publicis IndiaParixit Bhattacharya
CCO TBWA, India

RESEARCH METHODOLOGY
FAST50 BRANDS

WCRC conducted an in depth research to list the Fast 50 Brands 2016, India’s talkingpoint brands which have shown tremendous promise and growth over the past few years and have been able to create a huge impact on the minds of consumers. Fast 50 Brands, is a brand listing which represents the most credible, transparent and differentiated standard of brand research. The research has been conducted through rigorous research parameters involving secondary as well as primary research. It represents the very best that the world of branding has to offer signifying the success of the winning brands and the pursuit of brand excellence.

Phase 1
The first phase of the research was initiated by generating a list of categories (to be covered under the purview of the survey).
A list of about 250 brands across 9 industries and sub categories was drawn up through secondary research driven by WCRC research team.
• Market Studies
• Industry White Papers
• Category-specific brand reports
• Brand-specific scrutiny

The list of the 9 industries covered under the purview of the study is as follows:
• Automobiles
• Agro Chemicals
• Appliances and Electronics
• Education
• FMCG
• Healthcare
• Infrastructure
• Lifestyle
• Services
The preliminary list of 250 brands generated in Fast50 Brands was scrutinized and graded on the scale of 1-10 (where 1 is the lowest and 10 is the highest) by the editorial team to generate a list of top 100 brands based on the following parameters:
• Brand Trust
• Growth
• Brand Promise
• Brand Impact
• Innovation
• In-company audit questionnaires

Phase 3
Jury and editorial scrutiny questionnaire:
The list of the top 100 brands was then further be scrutinized by the jury and the editorial team. The brands were rated on the parameters of brand recall, brand impact and brand trust on the scale of 1 to 10 ((where 1 is the lowest and 10 is the highest)

Final Phase and Listing of Top 50 Brands
The final phase of the research then entailed the analysis of jury and editorial questionnaires ratings based on the above mentioned parameters and weight-ages assigned below by the WCRC research team:

Analysis
50% weight-age was given to WCRC team brand scrutiny. 50% weight-age was given to Jury Questionnaires.
The 50 fastest growing brand list was based on the cumulative scores received from both the jury and the editorial team.
Disclaimer: All brands featured in the coffee table book have satisfactorily cleared all parameters of research methodology.

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