BALRAM GARG – Managing Director PC JEWELLER LIMITED
Describe your business in 10 words or fewer.
Our business is to make our consumers feel good and beautiful.
What is the big idea behind your business?
How to read consumer’s mind and be in a position to offer what exactly she desires.
It’s often said that leaders these days must operate in an environment of extreme volatility. Do you agree? How does that affect the way you lead?
Volatility is a way of life and we have got used to it. As a matter of fact volatility keeps us on our toes and makes us alert. Absence of volatility will make us complacent and complacency is bad for any business.
A satisfied customer is the best business strategy of all. What is your prime focus for retaining customers?
Our strategy is three fold- (i) Creating Aspiration; (ii) Generating Inspiration and (iii) Providing customer service
What was your first paying job?
My first paying job is the same as what I am doing today
Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organization’s front line?
Yes, I have a dedicated e mail id through which any employee can approach me directly. Similarly we have a separate email id for our customers. This e mail id is prominently displayed at every store. Both of these e mails are monitored directly by my office.
What is the best business advice you’ve ever heard?
Never hesitate from taking risks, but with a stop loss strategy.
What has surprised you about being an leader ?
I had always thought that being a leader means power, however to my surprise leadership forced me to become responsible and humble. Being a leader is not easy .It can be thrust upon you but a true leader is the one who is able to earn and retain the respect of his followers.
What strategies do you use in terms of planning your personal career progression?
My company is my career and I progress – both personally and professionally when my company progresses. So I do not have any personal career progression strategies, I am always thinking about new strategies and growth points about my company only
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