Asia’s Most Promising Brands 2017 – Bajaj Allianz General Insurance, India
Having begun its operations in 2001, the company today has a Pan-India presence in over 200 towns and cities and has been constantly expanding its operations to reach out to its customers.
The secret for success lies in the level of customer service & strong understanding of market dynamics. The company, in its very first year, introduced many major tariff as well as the conventional non-tariff products available in the Indian insurance market. Even the continuous innovative approach in claims management, besides the prudent underwriting norms, the products that they have to offer is well-researched and adheres to the needs of customers.
Reinventing the process of interacting with customers and servicing them are the ulterior reason behind the brands rapid growth. Bajaj Allianz General Insurance also treats their Agents as their assets, who understand the customer needs and gives them more than just an insurance, therefore creating an emotional connect between the end customer and the Agent.
Bajaj attributes their success to innovative products and has consistently tried to introduce customer centric products and offerings.
BAGIC sternly believes in ‘Customer First, Always’ and it is a pillar they stand by. They always made a clear cut point about showing faces that are relatable to their end customers. It is in that way that most of them embraced the brand. This also reflects the ethical brand value the organization stands for.
While the organization does believe in providing customer centric products, and has carved out a niche for the same in the market they also strongly believe in giving their customer privileges so that he can get more on the premium paid. In a lot of industry firsts, they introduced a lot of Value Added Services that the end consumer can entail if he/she avails a Bajaj Allianz Policy. From discounts at pharmacies, and Doctor on Call, they have definitely fostered their relationship with their customers.
Digitization movement in India saw paradigm shift that led BAGIC to embrace digitalization and has inculcated in their DNA.
Insurance Wallet: All in one mobile app for our customers for policy related transactions on the go. This one stop shop facilitates purchasing as well as renewing policies, intimating and tracking claims and facilitates any policy or company related information. The app has received The Best Mobile Application at the Silicon Valley Business App Awards that recognizes some of the best mobile applications in the country for its features and usability. This app emerged as the best app amongst many nominees like Paytm, Evernote, IRCTC to name a few.
Drive Smart: Bajaj Allianz General Insurance in September 2016, launched industry’s first Telematics service offering called Drive Smart. The service is a platform for usage based insurance as it gives user real time feedback on policy holder’s driving behavior and helps them to align it with their motor premium.
CDC (Claim by Direct Click): Bajaj Allianz General Insurance launched a unique facility on 15th Jan 2017 wherein it empowers its customers to register and manage their health insurance reimbursement claims of up to INR 20,000. Through this facility customers can now instantaneously submit digital documents through company’s self-service mobile application – ‘Insurance wallet’ for further assessment and settlement. This new facility empowers a health insurance customer as (s)he can now receive a claims of up to INR 20,000 in 2 working days. It saves up on the costs involved in document processing and provides a seamless claims settlement experience to the customer.
Virtual Offices: Virtual Offices helped the brand penetrate into more than 800 tier I/II cities of India selling policies over 200 crores while generating employment in towns and cities.
The Brand’s direction is to take insurance to every nook and corner of the country and brand it accordingly by harnessing not only digitization but face to face interaction via offline traditional media.
It is not only about delivering what has been promised but also about pushing the boundaries and delivering what is not expected and forging a relationship beyond insurance. The most important pillar of success that is driving our business are the employees and partners, who have played a significant role in helping the organization build books of business and deliver value to the end customers.
Started an All Women’s Branch to empower the entrepreneurial spirit in women.
India’s Leading Insurance Company (Non – Life) – BSFI Awards, 2017
The Economic Times Best Brands-Premium Edition, for Being a symbol of Excellence