ASIA’S 100 BEST & FASTEST GROWING MARKETING BRANDS – FMCG & MANUFACTURING


Concept:
The opening of China, the rise of India and the resurgence of the Asian Tigers make Asia the most vibrant business playground in the world. There is a steady shift in the Asian business mindset. Gone are the days when low cost and manufacturing companies’ prowess alone served as competitive advantages for Asian companies. Asian Companies are realizing the value of moving up the value chain. One of the main ways to achieve this is to create strong brands. This will not only create as the main competitive advantage for these brands, but also enhance the shareholder value in the medium and long term. As more Asian countries open their doors to global companies and attract foreign investments, building strong brands becomes not only an important strategy but also a matter of survival for many Asian Companies.

FMCG Brands:

The fast moving consumer goods (FMCG) industry is one of the most competitive, yet exciting industry to be in. Here, brands not only fly off the shelves in a blink, but new entrants – both domestic and international brands – regularly push their way through to make themselves visible and saleable. A lot of money gets spent on promotions, brand activations and sponsorships to maintain the top of the mind recall in the consumers’ inner space. Asia is huge not only in terms of size, but also in terms of the consumer base it provides to world’s leading FMCG brands. Asian brands are no minnows themselves. Many of these brands have made their global presence felt challenging the biggest of European and US MNCs.

Manufacturing Brands:

The manufacturing industry is the backbone of a country’s economy. The manufacturing sectors across industries compete amongst themselves to deliver some of the best products. Asian industry in modern times differs significantly from its tradition of cultivation and pastoral activity. In the post-war era, manufacturing and high-tech industries have transformed Asia industry and employment forever. ADB emphasizes that manufacturing is essential to a high productivity service sector, technological innovation, and modernizing agriculture.

Research Process:
World Consulting & Research Corporation (WCRC), an integrated brand consulting and research company, has commissioned a brand research across Asia to identify the top FMCG & Manufacturing brands operating out of the countries as mentioned above.

The research process would include:

Step 1: Creating a list of 500 top of the mind Asian FMCG & Manufacturing brands (from the countries as mentioned above).

Step 2: These companies would be invited to register through a questionnaire based research survey.

Step 3: Based on the registration inputs, a parametric score sheet would be created.

Step4: This score sheet would be shared with leading professionals from the brand management segment, who would put their scores.

Step 5: A final list of “Asia’s 100 best and fastest growing Marketing brands – FMCG and Manufacturing” would be tabulated.

PS: The entire research process would be validated and evaluated by a leading audit firm to ensure an unbiased and credible research process.

Download the form
Asia’s Best & Fastest Growing FMCG Brands – November 2014

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Asia’s Best & Fastest Growing Manufacturing Brands – November 2014

 

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Submission Deadline
: 25th October 2014.
Mail the complete filled registration form to corporateaffairs@wcrc.co
For any further queries, call us at 011-42580066, 46340066

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