WCRCLEADERS VIDEO FEATURE – Asian Granito India Limited

Describe your business in 10 words or fewer.
We help build beautiful spaces for a beautiful life.

What is the big idea behind your business?
The attribute of constantly innovating and “leading the change” has made AGL one of the fastest growing ceramic companies in the space decor industry.

It’s often said that leaders these days must operate in an environment of extreme volatility. Do you agree? How does that affect the way you lead?
A good leader is one who converts adversity in an opportunity. Uncertainty and change are the only constants in any business and one has to strive for excellence through continuous improvements, innovations and embrace change for a better tomorrow.

A satisfied customer is the best business strategy of all. What is your prime focus for retaining customers?
Trust, respect and integrity are the essence in all of our relationships. We believe in exceeding customer’s expectations and uphold quality at every stage and maintain consistency to win the trust of our valued customers worldwide.

What was your first paying job?
Always wanted to be an entrepreneur and followed dream after completion of graduation in management by starting a small tile company with 30 employees in the year 1996. Today, Asian Granito India Ltd is amongst top 3 listed tiles companies in India with over 1,000 crore in revenues and workforce of over 6,000 employees.

Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organization’s front line?
We maintain very good relations with all our stakeholders including employee, customers. We believe in open communication and team work with employees and customers through constant engagement and value the feedback we receive. We have created a safe, productive and rewarding work environment for employees enabling them to exhibit excellence in work. The company offers performance based incentive to honor outstanding work. We conduct periodic group discussion among employees and management. Enhancing technical expertise of employee and inculcating managerial skills are an integral part of our employee empowerment program.

What is the best business advice you’ve ever heard?
Think big, follow your dream and strive for excellence in whatever you do.

What has surprised you about being an entrepreneur?
A good entrepreneur is one who constantly challenges himself for better. I believe that predictions are meant to be challenged and assumptions meant to be busted only then a true leader emerges from an improbable position. Asian Granito India Ltd. (AGL) has been silencing the sceptics by setting benchmarks globally in the building materials domain. It has debunked myths that a fledgling company from a small town region in Gujarat can lead the change in the industry by setting higher goals, achieving the unthinkable and creating new benchmarks.

What strategies do you use in terms of planning your personal career progression?
Dreaming of a bold vision, striking a non-violent revolution, creating ground breaking technology, thinking ahead of times. People who made a huge difference in the world have embraced change. AGL’s leadership is marked by many successful challenges its incessant pursuit of excellence.

Your Favorite Book or Quote of all time?
I am inspired by book ” His Holiness Swami Vivekanand and edict of this great man’s thought.
“Take up one idea. Make that one idea your life – think of it, dream of it, live that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success that is way great spiritual giants are produced.”

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