chairman and managing director
Ashok Kajaria is the man behind the success of Kajaria Ceramics, a name that has become synonymous with quality and innovation in the tile industry. With over 30 years of experience, he is aware of every trend that affects the industry. After completing his engineering from the University of California, Los Angeles, he earned a deep understanding of not only the marketing and branding strategies but also the production techniques.
His leadership has enabled Kajaria Ceramics to expand manifold, by increasing its own production capacity and also through his strategical acquisitions and tie ups with other facilities. The brand enjoys high recall and awareness due to its ATL and BTL marketing strategies along with sheer volume of production. Quality is ensured with automated operations that minimise human errors and ensure uniformity. His focus on expanding Kajaria’s share in the domestic market through further acquisitions in the country immediately added to the production capacity. With increased production capacity the company had a staggering turnover of INR 2,400 cr. in the fiscal year 2014-15. All this and more has been the result of the ‘zeal’ infused in the operations by the man at the helm, with the vision of making Kajaria a leader in the national and international arena.
Key attributes that make him a versatile leader
Over 30 years of experience in the competitive market and a vast knowledgebase -both have immensely helped Kajaria thrive.
Acquisitions of facilities that are already yielding production to ensure maximisation of capacity at optimum cost has been his high yield strategy.
Technological superiority and automated operations that ensure quality, time after time have enabled Kajaria to outshine its competitors.
His vision that led Kajaria into becoming a credible name for quality & innovation, now envisions to overshadow the rest keeping perseverance and stalwartness of thought as founding stones.
One of the largest distribution networks that ensures brand presence all over the market has helped them establish a standing unmatched and desired by most