Co-Founder & Director
After working in the communication industry for over three years, Aniruddha realized the answer was not in the tool, but in the idea, and along with Co-Founder Minal D’Rozario, established Ideosphere in 2011. He began his journey with Good Relations India, where he worked up the ranks to head the Mumbai & Pune regions before venturing into entrepreneurship. Today, Ideosphere has 3 independent set-ups including IdeoInsights (Consumer Insights), Ideosphere Consulting (PR & Communications), and Ourbit Marketing (Social Media & Digital).
Idea behind Ideosphere
After spending years in the industry with my colleague Minal, we realised the PR industry was changing quite rapidly. The way we saw it changing was that it was becoming more expansive. PR was about creating content, trying to gain insights from consumers and stake holders and that is what propelled us to start Ideosphere. One of the first things that we did was to set up an insights division even before the the PR division set up. I think the biggest thing today which is more prevalent than anything else is that there are so many brands and so many sources of media that you need to stay on the message, know what you are doing and be consistent with that.
Technological changes have been happening but I think the bigger change that has happened is that the outside world is viewing the industry. The brands have started to understand that communication is the core of the business. I think the time is not far away when we see people with communication background stepping in as CEO’s .
The mediums are quite a lot more in PR as compared to other industry sectors and integrating the messages to fit and customisation for each medium. Also lot of brands are generating there own mediums like Apps where they can be constantly in touch with the consumers and stakeholders.