AMIT SHAH – Senior President & Country Head Corporate Strategy, Marketing & Communication, YES BANK

AMIT SHAH – Senior President & Country Head Corporate Strategy, Marketing & Communication, YES BANK

Amit, a senior leader at YES BANK and founding member of YES Institute, YES BANK’s practicing think-tank, is a ‘design-thinker’ with extensive experience in transformational leadership in the financial services & consultancy sectors across the world, and has made valuable contributions to the public understanding of FINTECH and Digital Banking.

His responsibilities include business strategy, planning & analytics, marketing, internal & external communication, branding, digitalization, public & social policy advocacy, CSR strategy and sustainability initiatives.

Recently recognized by LinkedIn as a key social media influencer with his profile featuring among the LinkedIn Power Profiles India 2016, Amit has been instrumental in creating and strengthening the ‘YES BANK’ brand over the last eight years. During his tenure, the bank’s profit has grown more than 10x, and the bank has emerged as one of the Top 500 Banking Brands globally.

Prior to joining YES BANK, Amit has worked with organizations like TSMG and L&T. He has completed his MBA from NITIE – Mumbai and Engineering from NIT – Surathkal.

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