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With a clear aim to make affordable luxury a reality, Jewellery Giant WHP Jewellers launched first of its kind, a premium silver jewellery brand Izaara that is inspired from an urban independent woman of today.

Izaara in Spanish means, A Beautiful Star and it offers high quality and differentiated jewellery designs that are not just precious but also an expression of the young modern woman of today. Each piece is based on a concept and has a unique story to tell. Izaara promises to deliver exclusive silver jewellery with an engaging consumer shopping experience which is one of the brand’s key USP.

Izaara jewellery is aspirational and the brand brings with it four exquisite collections that include Ethnic, Ethno Contemporary, Daily Wear and Men’s jewellery wherein 80% of the range targets women and 20% caters to the needs of urban men. The brand represents the key characteristics of a confident woman and has something to suit every occasion be it a cocktail party, business meeting, festive occasion or simply a brunch with close friends.

1. Good brand recall value in the market.
2. A premium silver jewellery brand from the house of WHP Jewellers.

1. 2016: Year of establishment of the brand.
2. Made with anti tarnish alloys,ideal for sensitive skin.

Every Izaara piece is hallmarked that includes rings, earrings, bracelets, bangles and necklaces in a range of captivating designs and trends that stun. Every authentic Izaara Silver piece is monogrammed with a letter ‘I’ as an identification mark and is made with anti tarnish alloys. Izaara jewellery is nickel and lead free that make it 100% skin safe.

The core expertise of Izaara has always been to provide premium silver jewellery at value prices with world class service. All their jewellery pieces carry the Izaara mark of authentication. They also provide complimentary cleaning and maintenance service for 1 full year. Every product is concept based and has a design element which makes it different from other generic silver jewellery brands.

The company aims to offer high quality gold, diamonds and fine jewellery at competitive price and continue with its legacy with a modern outlook through a collaborative spirit and a caring, value-driven culture that fosters innovation, technology and ensures the best industry standards in everything it does.

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